Pink Ribbons, Inc.
“Capitalizing on hope.”
2011•PG•1h 37m•6.6•Released
Documentary
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.
Director
Léa Pool
Budget
$1M
Revenue
$0M
Languages
English
Studio
ONF | NFB
Cast
Samantha King
Herself
Barbara Brenner
Herself
Barbara Ehrenreich
Herself
Nancy Brinker
Herself
Susan Love
Herself
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