The Secret of Selling the Negro
“Why Let a Lot of Old -Fashioned Ideas Hurt Profits!”
1954•21m•6.0•Released
Documentary
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Director
Wayne A Langston
Writer
Helen A. Krupka
Languages
English
Studio
Johnson Publishing
Cast
Robert Trout
Self - Host
Production
Company
Johnson Publishing
Company
Sarra
Producer
Joseph G. Betzer
Producer
Harry W. Lange
Recommended
7.3
God Grew Tired of Us
2006
7.2
Come See Me in the Good Light
2025
6.7
Tongues Untied
1990
7.1
The Class of ‘92
2013
7.2
The Curse of the Dragon
1993
7
Girl Rising
2013
6.4
Ex Libris: The New York Public Library
2017
7.7
I Am Not Your Negro
2017
8.1
Chadwick Boseman: A Tribute for a King
2020
7.2
Black Adam: Saviour or Destroyer?
2022
6.2
Naqoyqatsi
2002
7.4
McQueen
2018
7.6
Night Will Fall
2014
7.1
4 Little Girls
1997
6.8
Looking for Richard
1996
7
Charlie: The Life and Art of Charles Chaplin
2003
6.4
Fuck
2006
6.4
The Final: Attack on Wembley
2024
6.6
Crips and Bloods: Made in America
2009
6.1
Anna Nicole Smith: You Don't Know Me
2023
Similar Movies
7.6
The Corporation
2003
The Real Saatchis: Masters of Illusion
1999
7.2
Helvetica
2007
Murder in America: The Lynching of Emmett Till
0
An American Story: Race Amity and The Other Tradition
2018
8.5
Pitch People
1999
Buffalo Soldiers, Victorio and Manifest Destiny
2017
Pride of the Buffalo Soldier
2017
6.7
America Unchained
2007
Noble Sissle's Syncopated Ragtime
2018
7.3
The Atomic Cafe
1982
7.1
SLY LIVES! (aka The Burden of Black Genius)
2025
5
Juzo Itami: The Man with 13 Faces
2007
Wylie Avenue Days
1991
7
Daughters
2024
8
Leaders of Madison’s Black Renaissance
2022
4
X-Rated: The Ads They Couldn't Show
2005
10
Miss Alma Thomas: A Life in Color
2021
6.1
Little White Lie
2014
7
Dark City Beneath the Beat
2020